Large software and hardware purchases are often financed by a third party lender, giving customers flexibility on how and when to pay. But the incumbent process of offering flexible payments is full of paperwork and intentionally opaque, making it slow and difficult to scale. It bogs down sales teams when speed and customer service matter most—during the deal-closing process.
Vartana is bringing the long-overdue consumer-grade fintech innovation to the enterprise sales suite. The company’s platform supercharges sales teams’ existing workflow by seamlessly embedding within a rep’s CRM, a process that can now be completed in as little as 30 minutes. Once live, Vartana can streamline the loan origination process—which traditionally takes two weeks—to as few as three minutes. Vartana’s customers see up to 30% conversion uplift, as sales teams are able to spend more time selling new deals and less time navigating pricing hurdles.
We led Vartana's Series B in May 2023
$ 20 MM