• Commerce
  • Marketing

Feb 2023


Marketing Director

Full Time

Boston, MA

Apply now
  • Commerce

Feb 2023

  • Marketing

Job Description


If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that’s honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!


The Director of Marketing role is focused on developing and implementing strategies across channels throughout the marketing funnel to accelerate growth. You will drive high-performance campaigns by coordinating across cross-functional teams, and own marketing channel tactics focused on delivering measurable results. This role will oversee channels including performance marketing, affiliate, organic social, partnerships, influencers, and content marketing among others. You will be a key leader driving double-digit YoY revenue growth by balancing awareness building activities with conversion-optimized strategies.


  • Own the holistic view of the digital growth plan, defining core strategies, objectives, campaigns, and KPIs throughout the marketing funnel
  • Hire and manage a high-performance team of channel managers across digital (Paid Social, Organic Social, Google, Display, Affiliate, Content Marketing) and relationship-based initiatives (Partnerships, Influencers)
  • Oversee performance tracking and calibration to drive decision making around budget allocations and forecasts to drive optimal returns.
  • Partner with internal marketing team members to develop strong messaging and story-telling and to create new campaigns and achieve desired campaign goals
  • Test and grow new acquisition channels and activities to improve overall marketing sales and efficiency. You will cultivate a culture of innovation, constant optimization and testing
  • Establish cross-functional relationships across Creative, Data & Analytics, Product, Finance, Operations, and Member Services to ensure successful rollout of media strategies and campaigns.
  • Manage relationships with key external partners including media, agencies, and martech vendors


  • Analytical / Quantitative: You are data and analytics obsessed - ability to quickly develop, measure and optimize marketing programs against quantitative frameworks.
  • Organization and planning: Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations
  • Communication: You have strong collaboration, communication and presentation skills to inform, encourage and implement impactful marketing initiatives
  • Collaboration: You have a strong work ethic and a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment
  • Technical Knowledge: You have a proven track-record of developing marketing strategies, executing, measuring, and delivering on performance targets and a love for optimizing results. You have knowledge of Google, Meta, and programmatic advertising platforms. You have the ability to concept and implement A/B tests on creative/copy and targeting levers.
  • Experience: B2C or subscription marketing is preferred, but not required
  • Location: Preferred to be based in the Boston, MA area

We know the confidence gap and imposter syndrome can get in the way of meeting exceptional candidates, for that reason if you don't meet 100% of the job description, that's okay! Please don’t hesitate to apply — we’d love to hear from you.


  • Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.
  • Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction
  • Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together. 

Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.

Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.

BENEFITS AND PERKS (Full Time Permanent Hydrownauts)

🩺 Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow

👶 6 Months Fully Paid Primary and Secondary Parental Leave

🏖 Unlimited PTO Policy

📚 $150/week Reimbursable for Childcare

🏦 401k

🧘‍♂️ Free Subscription to Headspace

🚣 75% Discount on a Hydrow and Free Membership to the Hydrow App


* COVID-19 Vaccination Policy: Hydrow requires anyone working onsite to confirm they are fully vaccinated and boosted against COVID-19 unless a medical or religious accommodation is requested, reviewed, and approved.


Get in touch with the Activant team to apply.

Apply now
Get in touch

We’re always looking to learn about new perspectives, new research, and new ideas.

Let’s chat
  • Greenwich

    323 Railroad Avenue Greenwich, CT 06830 USA

  • New York

    110 Greene Street New York, NY 10021 USA

  • Berlin

    Schwedter Str. 263 10119 Berlin Germany

  • Cape Town

    Constantia Uitsig Wine Estate Spaanschemat River Road Cape Town 7806 South Africa