Office
Greenwich
Hometown
Santa Monica, CA
Residence
New York City, NY
Max Thoeny
Head of Design & Investment Team
“Design is definitional to organizations and their products. And it means the difference between a good product and true customer delight. I’m excited to lend what I hope is a unique perspective at the intersection of design and investing to our founders and their teams.”
Office
Greenwich
Hometown
Santa Monica,
CA
Residence
New York City,
NY
Max grew up in Southern California in a family of designers and fell into his obsession with design and technology – as many have – through Apple and their products. He moved to New York to study design and business at NYU, and to practice as many forms of design as he could.
He joined Activant in 2018 and brings his design perspective to the investment team, both in diligence and in working with portfolio founders and their teams. He enjoys thinking about how product, brand, and positioning come together to create incredible experiences that have the potential to change industries and the lives of the people who power them.
Education
B.A. Interdisciplinary Design
New York University Gallatin School