Office
Greenwich
Hometown
Santa Monica, CA
Residence
New York City, NY
Max Thoeny
Head of Design & Investment Team
“Design is definitional to organizations and their products. And it means the difference between a good product and true customer delight. I’m excited to lend what I hope is a unique perspective at the intersection of design and investing to our founders and their teams.”
Office
Greenwich
Hometown
Santa Monica,
CA
Residence
New York City,
NY
Max grew up in Southern California in a family of designers and fell into his obsession with design and technology – as many have – through Apple and their products. He moved to New York to study design and business at NYU, and to practice as many forms of design as he could.
He joined Activant in 2018 and brings his design perspective to the investment team, both in diligence and in working with portfolio founders and their teams. He enjoys thinking about how product, brand, and positioning come together to create incredible experiences that have the potential to change industries and the lives of the people who power them.
Education
B.A. Interdisciplinary Design
New York University Gallatin School
Personal
Favorite team
Scuderia Ferrari
Formula 1 Team
There's always next year!
Latest Read
The Fountainhead
by Ayn Rand
It's a book
Role
How Max supports portfolio companies
UX, UI, & brand design
Product marketing & positioning
Fundraising & pitch deck narrative & design
Research
Why Hyperautomation Will Unlock a More Efficient Future
Our deep dive report on the race to control corporate chaos
Every Company Will Be a Logistics Company
A key lesson from the last few years of pandemic life is that every company needs to start thinking like a logistics company, even become one themselves
Check this Out - Part 2
A Deep Dive on Checkout Challengers
Check this Out - Part 1
There’s never been a truly digital checkout experience in B2B commerce, but that’s changing
The Dominoes are Starting to Fall
Why B2B Commerce is the $100 Trillion Market Technology Hasn’t been Able to Crack – Until Now