Santa Monica, CA


New York City, NY

Max Thoeny

Head of Design & Investment Team

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“Design is definitional to organizations and their products. And it means the difference between a good product and true customer delight. I’m excited to lend what I hope is a unique perspective at the intersection of design and investing to our founders and their teams.”




Santa Monica,



New York City,


Max grew up in Southern California in a family of designers and fell into his obsession with design and technology – as many have – through Apple and their products. He moved to New York to study design and business at NYU, and to practice as many forms of design as he could.

He joined Activant in 2018 and brings his design perspective to the investment team, both in diligence and in working with portfolio founders and their teams. He enjoys thinking about how product, brand, and positioning come together to create incredible experiences that have the potential to change industries and the lives of the people who power them.


B.A. Interdisciplinary Design

New York University Gallatin School


Favorite team

Scuderia Ferrari

Formula 1 Team

There's always next year!

Latest Read

The Fountainhead

by Ayn Rand

It's a book


How Max supports portfolio companies

UX, UI, & brand design

Product marketing & positioning

Fundraising & pitch deck narrative & design

Get in touch

We’re always looking to learn about new perspectives, new research, and new ideas.

Let’s chat
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