Neeta Rastogi Singh

Chief Operating Officer

Paramus, NJ

MBA, Harvard Business School
BS Econ, BS Science University of Pennsylvania

University of Michigan Wolverines

"Don’t Stop Believing" by Journey

Recent Read:
Beyond Religion by the Dalai Lama

Neeta joined Activant in 2017 and is the Chief Operating Officer. Neeta manages the operations of Activant Capital, works with portfolio companies and sits on the Investment Committee. She enjoys working with entrepreneurs and brings her expertise building companies in the retail sector to bear.

Prior to joining Activant, Neeta was the COO/CFO at Armarium Inc., a fashion technology platform. She focused on evolving the business model, building out operations and team, and fundraising. Prior to her start up experience, Neeta worked as a consultant for Dallimore & Co. and independently, focused on business model, fundraising, go-to-market strategy and business development for consumer-facing and retail companies. Her operational and strategic experience has helped hone her perspective on retail infrastructure and operations, which she brings to Investment Committee.

Neeta spent the first half of her career in the finance vein as an M&A investment banker at Goldman, Sachs, an investor at General Atlantic Partners and at MSD Capital. Neeta earned an MBA from Harvard Business School and two undergraduate degrees from the University of Pennsylvania - a BS from the Wharton School and a BASc from the Engineering School.