Paramus, NJ


Rye, NY

Neeta Rastogi

Chief Operating Officer

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“Technology has changed the face of every industry. The application of tech has improved efficiency, optimized costs, enhanced globalization and, in short, has changed the way we all live our lives. I have been thrilled by the impact of technology since college where I worked with budding entrepreneurs and financiers alike to understand the management of fast paced change and have carried that desire to make impact throughout my career.”









Raised by immigrant parents in NJ. Went to school to study engineering and business and ended up falling in love with Finance and Strategy. Started my career in m&a investment banking at Goldman Sachs, made my way to the investing side at General Atlantic Partners where I fell in love with building. After HBS, I focused on building companies with a slight detour to work at MSD Capital. And found myself at Activant after spending several years focused on operations and strategy. Here, I combine my love of finance and building companies, both because of what we do and what I get to do for Activant itself.



Harvard Business School

BS Econ, BASc Engineering

University of Pennsylvania


How Neeta Rastogi supports portfolio companies

Facilitate all board communications

Sit on board of directors

Relevant Experiences

  • Armarium Inc.


    2 years


    Designed / developed / managed all company operations with regard to service provided. Managed all personnel. Designed / developed / managed all internal company operations. Executive team member integral in fundraising.

    About Armarium Inc.

    Fashion tech start-up transforming the retail and service space with its premiere online luxury rental destination. The network curates and creates a fully immersive and one of a kind customer experience with the most coveted designer fashion and accessory selections from designers such as Bottega Veneta.

  • Dallimore & Co.

    Managing Director

    4 years


    Designed, lead and managed all consulting projects for each client.

    About Dallimore & Co.

    Consulting firm focused on data driven growth strategy for retail companies. Specific focus on private equity owned businesses with growth objectives in ecommerce and retail.

  • MSD Capital


    2 years


    Responsible for investments in the oil and gas, technology, telecom, healthcare, and consumer products sectors. Conducted in-depth primary research on companies and industries based on interaction with senior management, suppliers, competitors and customers.

    About MSD Capital

    Established in 1998, MSD Capital, L.P. was formed to exclusively manage the capital of Michael Dell and his family. MSD Capital’s team of approximately 100 people operates from the firm’s offices in New York, Santa Monica and London.

  • General Atlantic Partners


    2 years


    Evaluated companies for investment. Worked on operational projects with management teams of existing portfolio companies.

    About General Atlantic Partners

    Global growth equity firm, that pioneered the concept of growth equity 40 years ago. With approximately $53+ billion USD AUM General Atlantic Partners provide capital and strategic support to start-up around the world.

  • Goldman Sachs


    3 years


    Worked with teams focused on M&A to LBO clients.

    About Goldman Sachs

    One of the largest investment banking enterprises in the world by revenue. It offers services in investment management, securities, asset management, prime brokerage, and securities underwriting.

  • NRS Consulting


    4 years


    Jack of all trades.

    About NRS Consulting

    Consulting company that provides financial and strategy consulting services to small businesses and start up businesses. Services range from business plan development and capital raising to strategy development.