Peter McCoy


Long Island, NY

BS Financial Engineering and Economics, James Madison University

NY Giants

Graceland, Paul Simon

Recent Read:
21 Lessons for the 21st Century by Yuval Noah Harari

Peter joined Activant in 2014 and is a Partner on the investment team. Peter focuses on opportunities with software companies building next-generation platforms for large legacy markets, in particular those companies that function as the system of record and exhibit natural network effects. Peter enjoys working with entrepreneurs and companies that have unique go-to-market approaches, and that are attempting to shift the economics of legacy industries. Peter brings deep operational experience to the Activant portfolio, focusing on go-to-market strategy, product, and commercial expansion.

Prior to joining Activant, Peter served as co-founder and President of Alluring Logic, an omni-channel software platform for retailers and brands, which he successfully exited in 2014. At Alluring Logic, Peter worked with a number of global brands, helping them leverage their customer data to create a central source of truth on the customer to provide a more personalized experience across channels.

Earlier in his career, Peter was on the investment team at Bridgewater Associates and also worked in investment banking at UBS. He graduated from James Madison University with a BS in Financial Engineering and Economics.